CEO Dianne Plummer with soft glam natural makeup look
Black woman smiling

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As a growing company we are constantly evolving to meet the needs of our customers. We invite you to become a part of a team that meets these challenges with creativity and commitment.

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“Your True Shade is Jamaica’s first organic makeup line”

Dianne Plummer
YTS Skincare Engineer


our story

Your True Shade proudly boasts organic makeup. YTS isn’t just our name. It’s our commitment to producing the purest and healthiest skin care  and natural makeup  suitable for the diversity and beauty of women  of color all across the globe. This was conceptualized by our CEO Dianne Plummer out of a personal need. While studying Sustainable Energy in Sweden and Finland, she was unable to find makeup as a black woman that not only matched her skin tone, but also offered the ideal coverage without irritating her sensitive skin and eczema. She then decided to use her background in Chemical Engineering (BEng) to create her own make up and that is how “Your True Shade” was born – in her student apartment.

 YTS is a collection of high-quality products that use natural minerals and local ingredients to create a range of skincare, makeup and haircare for women of colour. Our brand statement is “Enhancing beauty without compromising health” and our focus is offering clients the ability to enhance their true beauty without compromising health. As a result, our makeup, skincare and hair care lines use curated natural ingredients that help to foster a holistic approach to beauty.  

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frequently asked questions

How can we help you today? View answers from frequently asked questions ranging from where we source our ingredients to the YTS skincare routine we swear by. We have examined  questions about hyper-pigmentation and makeup tutorials.

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Four women of color smiling

In The Press

Our Natural Makeup has been featured all over the globe showing soft glam and makeup for black women!  Read all the press  and blogging we’ve been featured in throughout the years here.

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