Dianne Plummer, founder and chief executive officer of Your True Shade, cautioned upcoming entrepreneurs to ensure that they do diligent research if they are to achieve sustainable economic benefits from their business ventures.
“My background is engineering, so initially, I didn’t know much and the need for contracts and doing my due diligence, so, of course, I got burnt a few times,” she said.
Having made headway in Jamaica, Barbados and the Cayman Islands, her medium to long term goal is to be the leading makeup line in the Caribbean and its Diaspora
A passion for chemical engineering and bioenergy carried Dianne Plummer all the way to Sweden. Then, while studying in the Scandinavian country, she encountered difficulty in finding skincare and make-up products.
With sensitive skin and a degree in science, the idea hit her to try her hand at making her own skin-friendly cosmetics. And so, Your True Shade (YTS) beauty line was born.
While attending Aalto University in Helsinki (Finland), Plummer was unable to find a foundation that matched her skin tone.