Dianne Plummer, founder and chief executive officer of Your True Shade, cautioned upcoming entrepreneurs to ensure that they do diligent research if they are to achieve sustainable economic benefits from their business ventures.

“My background is engineering, so initially, I didn’t know much and the need for contracts and doing my due diligence, so, of course, I got burnt a few times,” she said.

Local producer of “Your True Shade” natural makeup line, Dianne Plummer is hoping to tap into at least four more Caribbean markets within the next five years.

Having made headway in Jamaica, Barbados and the Cayman Islands, her medium to long term goal is to be the leading makeup line in the Caribbean and its Diaspora

Charcoal masks are the rave right now and the fact that one of Jamaica’s own makeup brand actually has one in their product line, is a huge thing for brand Jamaica. I just had to try it

Earlier this week, we shared our Christmas gift guide to help our readers decide on presents for their loved ones. In case you’re looking for additional options made in Jamaica, take a look at these local brands.

Foundation is an essential part of any beauty regime, and finding the right shade can be tricky a best and a cakey mess at worst. Your True Shade Cosmetocs CEO and UTech lecturer Dianne Plummer has solved the problem of erroneous shading with her chemical engineering skills, resulting in her new locally manufactured line of product. Under the dryer gets an insight.

Out of continuous frustration of not being able to find her “true shade”, Dianne Plummer developed her own line of True Shade cosmetics.

While attending Aalto University in Helsinki (Finland), Plummer was unable to find a foundation that matched her skin tone.